Knives chopping bright, crisp vegetables, and pots sizzling with new combinations of fresh ingredients. All of this is captured immediately and in full vibrant color by Rachel E.H., owner of the food blog Vorace.
Rachel and I met through a networking group and immediately clicked. We found that we had the same enthusiasm, and also the same struggles as new business owners. We worked together to create some printables for her photography business, and some Christmas cards for her clients. Since we had such a great working relationship, she decided that I would be the one to rebrand her logo! YAY!
She had a brand style already created, but didn't love the black and white, tuscan feel to it. She instead wanted to punch things up, mimicking bright and varied china patterns, Moroccan tiles, and the freshest ingredients at the local farmers market. We settled on a deep red heirloom tomato color, mixed with brilliant sky blues and pops of peony pinks, because, what girl doesn't like pink. (ok ok...I know not all girls have to like pink...but Rachel and I do...so just go with us on that one!)
After the color palette was created, how in the world do you incorporate all of that punch and pattern into one logo?
Trick is...you don't.
I believe that logos are meant to be the solid foundation on which a brand is built. You can't put decorative stained glass windows in the foundation of a house. It will not be structurally sound. With that same theory, we can't add all of that fanciness into the logo as it will lose the strength that is needed to carry the brand. Decorative elements can be added in other ways without compromising the logo.
Are you still with me?
So after presenting multiple clean, crisp, logos, we decided on a direction that "felt" right (trust that gut, ladies), and went on to color options until the right balance was found.
(BTW...did you see the lip smacking tongue in the cross bar of the 'e'? Looks again...subtlety works wonders, huh!)
I can't wait to see what she has in store for her blog...bring on the yummy recipes.
